| For most shows, sponsorship continues to be a critically important and sustainable source of revenue. But, best practices, lead generation, reliable activation tactics, and sponsor retention programs can sometimes be difficult to nail down. In this fast-paced, information-packed, one-hour session, six ICAS members – each with a different perspective on sponsorship – will deliver helpful, practical tips at the rate of one per minute for a full hour….five dozen ideas, hints, tips, suggestions and observations on how to improve your sponsorship program, make it more sustainable and generate increased revenue. |
