For nearly 30 years, ICAS has conducted a biennial survey that captures demographic information on more than 2,000 air show spectators throughout the United States. More than a simple statistical profile, this data helps to explain and position the industry for those unfamiliar with it. In this session, ICAS President John Cudahy will put the results of the 2018 ICAS Spectator Survey into context, with comparisons to past ICAS surveys and similar statistical profiles from other spectator events and professional sports. We will also give you specific suggestions and ideas on how to put this huge body of information to work for your air show organization. |