| With more competition than ever for a limited pool of funding, it has never been more important for your air show to run an effective, thoughtful and organized corporate sponsorship programming that helps your partners reach their marketing, public relations and communications objectives. “Good neighbor” type sponsorships will be increasingly difficult to secure as your prospective customers increasingly look at their sponsorship checks as investments rather than donations. But there are steps you can take right now to help improve your show’s sponsorship program and make it more attractive to prospective partners. Bruce Erley, the speaker for this session, has been the principal instructor for the ICAS Sponsorship for Events Workshop for more than a decade and, in this session, he will share his suggestions on what you can do now to make immediate improvements to your organization’s sponsorship program. |
